Tag: direct action
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Hooks & messages | grassroots communications tips pt.2
If you’re reaching out to the news media as part of your grassroots social justice campaign, it’s important to know the difference between your hook and your message. Your news hook is whatever you use to get reporters to show up in the first place (e.g. hanging a banner on Mount Rushmore). A campaign message…
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one for the best headlines ever file…
originally published on September 13, 2010 Sometimes direct action really does get satisfaction. Think Progress brings us this great headline: Texas Skateboarder Stops Christian Extremist From Burning The Qur’an In Amarillo, Texas, David Grisham, director of Repent Amarillo, “which aims to deter promiscuity, homosexuality and non-Christian worship practices through confrontation and prayer,” planned to burn…
Jonathan Matthew Smucker 