Tag: Rainforest Action Network
-
Grassroots organizational branding | grassroots communications tips pt.4
Branding, in the advertising world, is imbuing a company or product with positive associations inside the consumer’s mind. Marlboro, for example, has so successfully associated cowboys and the wild frontier with their product (cigarettes), that some of their ads don’t even mention the name “Marlboro.” They don’t need to, because the product comes to mind…
Jonathan Matthew Smucker 