Tag: grassroots
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How to pitch reporters | grassroots communications tips pt.1
Part one in a series. To “pitch” a reporter or assignment editor on a news-worthy story is to call them up-typically after sending them a news release-and attempt to persuade them that they should come out (or send a reporter) and cover whatever you want them to cover (probably an upcoming event that you’re planning).…
Jonathan Matthew Smucker 