Messaging (/symbolic contestation) for populist alignment: very rough notes, pieces of the puzzle, for future exploration… Messages and memes (i.e. carriers of messages) must be potent enough to penetrate the meaning-making processes of existing social aggregations (aka “groups”). Proximate groups are the primary spaces where meanings are processed, judged, opinions shaped, etc. (A “proximate” group […]
Someone recently asked me to jot down some communications, media and messaging tips for folks engaged in grassroots social justice organizing efforts and campaigns. So, that’s what I’m doing in this series. I’ll be breaking down some specific techniques and also exploring deeper communications concepts and frameworks.
This is the landing page for this series. You can bookmark it and check back for new posts, which I’ll be linking to from this page.