All posts tagged: messaging

Sunday afternoon rough notes on messaging for populist alignment

Messaging (/symbolic contestation) for populist alignment: very rough notes, pieces of the puzzle, for future exploration… Messages and memes (i.e. carriers of messages) must be potent enough to penetrate the meaning-making processes of existing social aggregations (aka “groups”). Proximate groups are the primary spaces where meanings are processed, judged, opinions shaped, etc. (A “proximate” group is an immediately-experiencable, graspable in size, often-local group. Proximate, as opposed to abstract or imagined, the latter referring to a society, nation, class, religion, etc.) Explicate the modern dis-integration/dispersal of proximate groups; a society of divided selves; identities dispersed across several circles / groups of identity, etc. Explore the “script” and pressure within groups to avoid internal friction, especially subversive challenge; to extricate the political into a distinct group unto itself (e.g. “activism”), and thus to minimize antagonisms within the proximate group, its life and functions. In eras of identity dispersal and unrootedness—and the shrinking of the “tradition-directed” groups and character structures—the opening to frame more potent abstract “groups” (aka imagined communities). The technologies of the mass media (first print, …

grassroots communications tips (series)

Someone recently asked me to jot down some communications, media and messaging tips for folks engaged in grassroots social justice organizing efforts and campaigns. So, that’s what I’m doing in this series.  I’ll be breaking down some specific techniques and also exploring deeper communications concepts and frameworks.

This is the landing page for this series.  You can bookmark it and check back for new posts, which I’ll be linking to from this page.

  1. How to pitch reporters
  2. Hooks & messages
  3. Narrative insurgency
  4. Grassroots organizational branding