This is the fourth post in a series.
Let’s say that I care a lot about the war in Iraq, and I start planning with some other folks in my town to put together a public rally to call for an end to the war and occupation. Well, what if we made the rally about the economy too? Everyone cares about the economy, right? Surely more people will come out if we link these two issues. Hey, while we’re at it, immigration is a big issue for a lot of people in our community, and I think we can get this one local immigrant rights organization onboard for our rally. We should at least be able to get someone to speak. And that makes sense. Immigrants are impacted by both the war and the economy. Also, there have been some folks working locally to stop a proposed waste incinerator. We should definitely have someone from that group speak at the rally. Wow, if we list all of these issues on one flyer, then we can attract a lot more people than the folks who would come out just because of the war or any one of the issues on its own.
There are several important flaws to this kind of explicit connect-the-dots approach. It’s not that we shouldn’t be connecting the dots. And it’s not that we shouldn’t have strong moral narratives that can help people make sense of a platform of issues. But a strong moral narrative is different than just throwing a bunch of seemingly disparate issues onto the same flyer and assuming that we’ll be able to connect with anything other than an already highly politicized—and particularly politicized—audience (aka “the usual suspects”). What this kind of approach tends to do is to attract self-selecting individuals who come to the event as individuals. They may come as individuals from many different social backgrounds, with relationships to different social blocs. But these social blocs are not bought in, which means small numbers and few resources for the effort. Rallies are supposed to be demonstrations of grassroots organization and power (in order to leverage pressure to affect political change). But they can all too easily accomplish the opposite of this intention; they can be demonstrations of disorganization, powerlessness, and even incoherence (i.e. disconnection from any organized social base).