If Malcolm Gladwell lacks nuance in his dismissal of the contributions of Twitter, Facebook and other new social media to deep social change, that is fully forgivable. The title of the article that kicked off the controversy, Why the Revolution will not be Tweeted, is a lot pithier than the perhaps more accurate, “Sure, the Revolution may very well be Tweeted, and it may even benefit to an extent from this particular new communication form, but Twitter is not a replacement for the strong social ties that come from face-to-face human interaction.” There can be good reason and value in kicking off a conversation with a slightly oversimplified assertion – because it is indeed more likely to incite a reaction and actually kick off a conversation.
I agreed with Gladwell then, and I agree with him again in his latest post, Does Egypt Need Twitter?, which applies his original assertion to the current situation in Egypt:
Right now there are protests in Egypt that look like they might bring down the government. There are a thousand important things that can be said about their origins and implications: as I wrote last fall in The New Yorker, “high risk” social activism requires deep roots and strong ties. But surely the least interesting fact about them is that some of the protesters may (or may not) have at one point or another employed some of the tools of the new media to communicate with one another. Please. People protested and brought down governments before Facebook was invented. They did it before the Internet came along. Barely anyone in East Germany in the nineteen-eighties had a phone-and they ended up with hundreds of thousands of people in central Leipzig and brought down a regime that we all thought would last another hundred years-and in the French Revolution the crowd in the streets spoke to one another with that strange, today largely unknown instrument known as the human voice. People with a grievance will always find ways to communicate with each other. How they choose to do it is less interesting, in the end, than why they were driven to do it in the first place.