Why do grassroots political organizations sometimes implode right at the peak of their success? This post examines the double-edged sword of highly cohesive political group identities and explores how to build vibrant campaigns while avoiding going (too) crazy…
natural born people pleasers
Imagine yourself a gazelle in a herd of gazelles. Aw snap, here comes a hungry lion out of nowhere – and that lion is fast! Is this the moment you want to be caught on the peripheral edges of the herd? Ok, now imagine yourself a lone wolf trying to catch your next meal. It’s freezing out and you’re not having much luck. You’re just sitting there, hungry and tired and cold, wondering what it was you said that got you kicked out of the pack.
What do we know about prehistoric life in human groups? While there’s a lot of mystery and conjecture, we do know that life was, indeed, in groups. We’re not gazelles or wolves, but, like gazelles and wolves, we like groups. We are highly social creatures. As evolutionist David Sloan Wilson suggests, “…our ancestors participated in family groups, gathering groups, hunting groups, raiding groups, and so on. Almost everything was done in a social context; to be alone was to be in grave danger.” [2004: The New Fable of Bees. my emphasis]
Christopher Ryan and Cacilda Jethá also hit on this in their book Sex at Dawn: “If you ever doubt that human beings are, beyond everything, social animals, consider that short of outright execution or physical torture, the worst punishment in any society’s arsenal has always been exile.”
If the thought of being abandoned by the group that you identify with troubles you, congratulations; that’s probably a hard-wired adapted way to feel. Your cave-person ancestors probably survived in part because they liked, and were liked by, the group. Those who wandered off alone too far, as well as those who pissed everyone off until they got 86’ed, probably didn’t fare quite as well evolutionarily.
It makes evolutionary sense that we would want to move toward the center of the group, because those who developed this tendency would have a leg up on those who didn’t. This kind of selection may have helped our predecessors to evolve into a more social, more cooperative, kinder, gentler species.
Where does that leave us now? It likely equips us with a predisposition to try to get on the good side of the groups we’re part of. We want to feel safe in the center of the group, not threatened on the margins.
So, in some senses we’re a species of natural born people pleasers. (As long as those people are within our group – see War, xenophobia and other downsides to group selection.)
This helps explain our capacity for cooperation. In Part I of this series I argued that, under the right conditions, human beings have the capacity for behavior that serves the group, even at a cost to the individual. One “right condition” or prerequisite is a feeling of belonging within a mostly cooperative group. If an individual feels integrated within a group and feels like the group has her back – that she will benefit by casting her individual lot with the group – then she is more likely to display group-oriented behavior.
The degree to which a person identifies with the group will affect how much he is willing to give to the group. In other words, level of commitment to a group depends on the level of one’s investment and identity with that group. For example, an “online member” of an internet-based progressive organization may identify enough with “the group” to open every tenth email and occasionally call her member of Congress when asked; while a member of the Student Nonviolent Coordinating Committee (SNCC) may identify strongly enough with “the group” to endure beatings, arrest, and worse.