Jonathan Matthew Smucker

Be the change you wish to see in the world. State power is also important.

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Month: September 2014

The logic of a campaign and the life of a subculture

Published by Jonathan Matthew Smucker

Figure from a draft chapter of hegemony how to.

September 28, 2014

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I am the director of Beyond the Choir, an organization that partners with social justice groups to craft resonant messaging, plan strategic campaigns, and mobilize larger bases of support. Our name captures the core of our mission: in order to build movements capable of winning real change, we need to do more than just “preach to the choir.”

Hegemony How-To: A Roadmap for Radicals. AK Press ~ Coming in January 2017

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Be the change you wish to see in the world. State power is also important.

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