In sum: Movements seldom win by overpowering the opposition; they win by shifting the support out from under them. Determine the social blocs at play on a given issue, and work to shift them closer to your position.
Activists are often good at analyzing systemic social problems, but less good at thinking systemically about organizing.
Activism is about using your power and voice to make change. Organizing is about that, too, but it’s also about activating and empowering others. It helps to think in terms of groups. Successful movement-building hinges on being able to see a society in terms of specific blocs or networks, some of which are institutions (unions, churches, schools), others of which are less visible or cohesive, like youth subcultures or demographic groupings.
Analyzing your spectrum of allies can help you to identify and mobilize the networks around you. A spectrum-of-allies analysis can be used to map out a local campaign or to strategize for a whole social movement.
Here’s how a spectrum-of-allies analysis works: in each wedge you can place different individuals (be specific: name them!), groups, or institutions. Moving from left to right, identify your active allies: people who agree with you and are fighting alongside you; your passive allies: folks who agree with you but aren’t doing anything about it; neutrals: fence-sitters, the unengaged; passive opposition: people who disagree with you but aren’t trying to stop you; and finally your active opposition.
This is an adapted version of an earlier, longer article by the same title, which was part of series on evolutionary logics of collective action.
Any serious social movement needs a correspondingly serious group identity that encourages a core of members to contribute an exceptional level of commitment, sacrifice and heroics over the course of prolonged struggle. Strong group identity, however, is a double-edged sword. The stronger the identity and cohesion of the group, the more likely people are to become alienated from other groups, and from society. This is the political identity paradox.
The political identity paradox suggests that while political groups require a strong internal identity to foster the commitment needed for effective political struggle, this same cohesion tends to isolate the group. Isolated groups are hard-pressed to achieve political goals.
This is true of all groups, but tends to have particular consequences for a group involved in political struggle, which has not only to foster a strong internal identity: it also has to win allies.
The tendency toward isolation can escalate very quickly in political groups, as oppositional struggle can foster an oppositional psychology. Activists who meet the kind of brutal resistance that the civil rights movement endured, for example, have a tough row to hoe. On the one hand, participants need to turn to each other more than ever for strength and support. They feel a compelling cohesiveness to their group identity in these moments of escalated conflict. On the other hand, they need to keep outwardly oriented, to stay connected to a broad and growing base. This is difficult to do even when leaders are fully oriented to the task, let alone when they are unprepared, which is often the case.