Jonathan Matthew Smucker

Someone recently asked me to jot down some communications, media and messaging tips for folks engaged in grassroots social justice organizing efforts and campaigns. So, that’s what I’m doing in this series.  I’ll be breaking down some specific techniques and also exploring deeper communications concepts and frameworks.

This is the landing page for this series.  You can bookmark it and check back for new posts, which I’ll be linking to from this page.

1. How to pitch reporters
2. Hooks & messages
3. Narrative insurgency
4. Grassroots organizational branding